Most people know that search engines frown upon purchased web site traffic. But very few people know that well over 90 per cent of the top ranking web sites purchase their traffic in one way or another.

Search engines themselves sell traffic via services like Adwords and other pay per click ad programs. N closer examination you realize that there is actually a very thin line, if any that divides unethical purchase of web site traffic and ethical purchase of the same traffic. What is very clear is that it is newbie sites and generally sites without any traffic that make a negative blanket judgment on all purchased traffic.

So let's move to the pros and cons of purchasing web site traffic.

Without doubt the most attractive aspect of it is the fact that the results are virtually instant. For a company with overheads to meet and bills to pay, everything needs to happen pretty quickly unlike the one-man-show site being ran by this newbie trying to dump their lousy job and be their own boss.

The biggest disadvantage for many is the fact that purchasing traffic costs. Although it later reaches a point where the whole process becomes an easy down-hill ride where you simply re-invest some of your returns, one needs some money to get started in the first place.

Then there are those who believe that there is no point in purchasing traffic if you have the skills to generate it for free. For instance folks with SEO skills do not need to purchase traffic. Again good writers who understand how to use articles to generate traffic that is more targeted than any traffic that they can purchase, will also not need to purchase traffic. Increasingly bloggers who can find ways of getting many other blogs to link to them do not need to purchase web site traffic either.

However not everybody possesses these skills and this forces many webmasters and site owners to purchase these skills, which in my book is another way of purchasing traffic and means that well over 99.9% of the sites with any decent traffic, purchase their traffic.

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