I am assuming that you are reading this article because you have a reason to generate more traffic for your web site.

The U.S. Marines would not invade or establish a plan of attack if they did not do the proper reconissance, would they? Of course not! So the question is presented to you: If you are ready to invest money in advertising or look for additional web site traffic, wouldn't you need to do your own "recon" or research?

Certainly you would.

Analyzing your web site visitors can only be done by understanding what is happening on the web site yourself. It's like having your own web site intelligence built in. You cannot make a marketing plan unless you have done your recon.

Using the reports you will generate with your site analyzing software like HitInspector.com, you will be performing this recon automatically.

You will also learn how you can have your own special intelligence agents to get even more detailed on what is happening within your web site. But for now, lets just keep to the basics of why tracking visitors is so important for the success of your site.

Therefore, the answer to WHY? is quite simple:

Because you are interested in bringing more targeted traffic to your web site. These vistors will naturally purchase your product or read your articles. Understanding these real interested users will help you focus efforts accurately. You will even be able to understand when most people are visiting your site down to the day of the week, and the time of day. I hope you see, while some of the reports and information appear over simplified, if you break down each one individually, it will make more sense.

Here's an example of what you can learn from very basic analysis:

Suppose you want to send an email out to users through a safe mail list or advertise in an email newsletter. You cerainly want to make the most of your one time mailing. To do this, do your recon.

Open your analyzer and generate the latest statistics then view basic reporting and view Time, Day, Monthly visitors. Just by looking at which day of the week more people have visited your web site, you will adjust your mailing schedule to reflect when most users are online and interested. This is not a guess... by looking at the report you made You can see a real structure as to what the best time would be.

Yes, the secret to getting visitors to your site and having success executing a clear cut plan. Just like a platoon of Marines would attack, they have a plan. You must have a plan! If most people are viewing your site at 3:00 pm on Tuesday, then you make sure your email is sent around that time. This really works!

Next plan of action:
1) Decide on your marketing ploy
2) View your statistics and decide on the best time to execute
3) Execute your plan based on well caluculated research.

Remember, It is your goal to construct a vision of what your visitors are doing once they arrive at your web site. Once you get the "picture", the direction of paths to follow should soon become clear. This information will prove invaluable in executing your plans to the detail.

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About The Author
David Jackson is the CEO of ImageLink Incorporated which has developed Hit Inspector Web Traffic Analyzer and other Internet intelligence products and services.